Description: Strategic Content Design by Erica Jorgensen, Redish Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Good content isnt magical--its thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, youll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing."This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX--by which I mean EVERYONE."--Kristina Halvorson, CEO and Founder, Brain TrafficWho Should Read This Book?Content professionals of all types--copywriters, strategists, designers, managers, operations managers, and leaders of content people. Its also useful if youre part of a user experience or product team, including UX writers, researchers, and software developers.TakeawaysRealistically assess the current state of your content.Learn how to write content research questions. Create a content research study and evaluate your content: s effectiveness.Identify which specific words or content elements to test. Analyze your research results. Identify which specific words or content elements to test.Determine which research methods and tools are ideal for your teams content research needs.Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience--and improving your bottom line.Create a content research roadmap.Learn from professional content people in case studies that highlight practical examples. Author Biography Erica Jorgensen is the author of Strategic Content Design: Tools and Research Techniques for Better UX, published by Rosenfeld Media. Shes a content designer, content strategist, and team leader who speaks frequently at conferences including UXDX USA, UX Lisbon, Microsoft Design Week, Web Directions Summit Sydney, and Button: The Content Design Conference. Shes worked at startups (Amazon and Rover.com) and global companies (Expedia and Microsoft). Erica has also taught courses and workshops on content and analytics for the University of Washington and Seattles School of Visual Concepts (svcseattle.com), and facilitates workshops on content strategy and content usability for companies around the world. Shes a graduate of the University of Connecticut and the University of Missouri-Columbias School of Journalism. Details ISBN 1959029576 ISBN-13 9781959029571 Title Strategic Content Design Author Erica Jorgensen, Redish Format Paperback Year 2023 Pages 320 Publisher Rosenfeld Media GE_Item_ID:159145291; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 63.05 USD
Location: Fairfield, Ohio
End Time: 2024-12-04T04:15:40.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781959029571
Book Title: Strategic Content Design
Number of Pages: 320 Pages
Language: English
Publication Name: Strategic Content Design : Tools and Research Techniques for Better Ux
Publisher: Rosenfeld Media, LLC
Publication Year: 2023
Subject: Web / Design, General, Product, Web / Content Management Systems
Type: Textbook
Subject Area: Design, Computers, Technology & Engineering, Business & Economics
Item Length: 9 in
Author: Erica Jorgensen
Item Width: 6 in
Format: Trade Paperback
