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Book Title: Introduction to Marketing Communications : An Integrated Approach
Number of Pages: 752 Pages
Language: English
Publication Name: Introduction to Marketing Communications : an Integrated Approach
Publisher: Prentice Hall PTR
Publication Year: 1997
Subject: Marketing / General, Management, Advertising & Promotion
Item Height: 1.2 in
Type: Textbook
Item Weight: 56 Oz
Author: John Burnett, Sandra Moriarty
Item Length: 10.3 in
Subject Area: Business & Economics
Item Width: 8.3 in
Format: Hardcover
