Description: Epic Content Marketing : Break Through the Clutter With a Different Story, Get the Most Out of Your Content, and Build a Community in Web 3, Hardcover by Pulizzi, Joe; Piper, Brian W., ISBN 1264774451, ISBN-13 9781264774456, Like New Used, Free shipping in the US From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include:New content models, structures, and opportunitiesContent entrepreneurship, content mergers and acquisitionsSubscriptions and audience buildingTeam structure, importance of community, DAOs, and creator networksContent options, NFTs, and discord serversMaking data-driven decisions to optimize content performance Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.
Price: 27.46 USD
Location: Jessup, Maryland
End Time: 2024-11-03T18:27:25.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
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Edition: 2
Book Title: Epic Content Marketing, Second Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
Number of Pages: 368 Pages
Language: English
Publisher: Mcgraw-Hill Education
Publication Year: 2023
Topic: Marketing / General, Commerce
Item Height: 1.5 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 20.6 Oz
Item Length: 9.3 in
Author: Joe Pulizzi, Brian W. Piper
Item Width: 6.5 in
Format: Hardcover
