Description: Customer Relationship Management Systems Handbook, Paperback by Sharp, Duane E., ISBN 0849311438, ISBN-13 9780849311437, Brand New, Free shipping in the US This handbook analyzes Customer Relationship Management (CRM), its origins, rationale, implementation strategies, core technologies, and benefits. Th details the evolution of CRM from its beginnings as a loosely defined methodology of customer profiling to today's sophisticated data warehouse systems. The text provides examples of successful CRM implementations from a variety of business types. Annotation c. Book News, Inc., Portland, OR ()
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Book Title: Customer Relationship Management Systems Handbook
Number of Pages: 264 Pages
Publication Name: Customer Relationship Management Systems Handbook
Language: English
Publisher: Auerbach Publishers, Incorporated
Subject: Software Development & Engineering / General, Customer Relations, Information Technology
Item Height: 0.7 in
Publication Year: 2002
Type: Textbook
Item Weight: 18.9 Oz
Author: Duane E. Sharp
Item Length: 10 in
Subject Area: Computers, Business & Economics
Item Width: 7 in
Format: Uk-B Format Paperback
