Description: Critical Public Relations Approach to Crisis Communication and Management : A Case Study of Malaysia Airlines Flight Mh370 Disappearance, Hardcover by Wang, Huabin, ISBN 981196257X, ISBN-13 9789811962578, Like New Used, Free shipping in the US This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2) as a case study. It examines the discursive process of Malaysia’s crisis response and image building, tracing Malaysia Airlines during the immediate response and the Malaysian establishment until the official suspension of the underwater search. The study features a critical discourse analysis of 84 national media texts and 85 response statements, focusing on three aspects: the national media representations of Malaysia’s image, the national carrier and the government’s rhetorical strategies of delivering stances and actions, and the dynamic process of image reconstruction and national recovery. The present project contributes to the current research area by integrating both linguistic and public relations perspectives, and more importantly, by highlighting the ideological impact instead of merely behavioral effectiveness in modern communication research. Target readers may find their interest in corporate crisis communication, critical inquiry about political public relations, and the MH370 incident in general.
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Book Title: Critical Public Relations Approach to Crisis Communication and Ma
Number of Pages: Xxi, 223 Pages
Publication Name: Critical Public Relations Approach to Crisis Communication and Management : A Case Study of Malaysia Airlines Flight MH370 Disappearance
Language: English
Publisher: Springer
Publication Year: 2022
Subject: Communication Studies, Public Relations, Media Studies, Linguistics / Sociolinguistics, Linguistics / General
Type: Textbook
Item Weight: 19.1 Oz
Subject Area: Social Science, Language Arts & Disciplines, Business & Economics
Author: Huabin Wang
Item Length: 9.3 in
Series: The M. A. K. Halliday Library Functional Linguistics Ser.
Item Width: 6.1 in
Format: Hardcover
