Created in China: The Great New Leap Forward by Michael Keane (English) Paperbac

Description: Created in China by Michael Keane Written by a recognized international scholar in the China media field, this book analyzes Chinas creative economy and how television, animation, advertising, design, publishing and digital games are reshaping traditional understandings of culture. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description This book examines Chinas creative economy—and how television, animation, advertising, design, publishing and digital games are reshaping traditional understanding of culture. Since the 1950s China has endeavoured to catch-up with advanced Western economies. Made in China is one approach to global competitiveness. But a focus on manufacturing and productivity is impeding innovation. China imports creativity and worries about its cultural exports deficit. In the cultural sector Chinese audiences are attracted to Korean, Taiwanese, and Japanese culture, as well as Hollywood cinema. This book provides a fresh look looks at Chinas move up the global value chain. It argues that while government and (most) citizens would prefer to associate with the nationalistic, but unrealized created in China brand, widespread structural reforms are necessary to release creative potential. Innovation policy in China has recently acknowledged these problems. It considers how new ways of managing cultural assets can renovate largely non-competitive Chinese cultural industries. Together with a history of cultural commerce in China, the book details developments in new creative industries and provides the international context for creative cluster policy in Beijing and Shanghai. Author Biography Michael Keane is Research Fellow with the Australian Research Council Centre of Excellence for Creative Industries and Innovation (CCI) at Queensland University of Technology, Australia. His most recent book (co-authored with Anthony Fung and Albert Moran) is New Television, Globalization and the East Asian Cultural Imagination (2006). He is co-editor of Television across Asia: Television Industries, Programme Formats and Globalisation (Routledge); and Media in China: Consumption, Content and Crisis (Routledge). Table of Contents Foreword. Introduction: Created in China Part 1: Culture and Civilisation 1. The Innovation Ecology: The Chinese Century Discourse and the Problems of Academic Categorisation 2. Territory, Technology and Taste: The Role of Institutions, Trade, Talent and Migration 3. The Culture-Knowledge Economy: A Short History of Cultural Markets in Traditional China 4. Revolution, Reform and Culture in Modern China: How Nation Building Trapped Innovation 5. Culture Goes to Market: The Debates in the 1980s and 1990s About the Role of Culture Part 2: From Made in China to Created in China 6. Innovation, Creative Economy and Catch-Up: From Cultural to Creative Industries (2003 – 2006) 7. Cities and the Creative Field: The Global Discourse of Clusters and Innovation 8. In Search of Chinas New Clusters: Shanghai, Chongqing and Beijing 9. Reality TV, Post-Collectivism and the Long Tail: The Propensity to Copy and the Impacts of Copyright 10. Branding, Franchising and Licensing: Looking for New Business Models in Animation, Advertising and Digital Content 11. The Chinese Dragon and Cultural Re-Conversion: Exploring the Heartlands of Chinese Culture: The Great Wall, the Shaolin Temple and the Hengdian World Studios 12. The Great New Leap Forward? Reassessing the Evidence: Is it all a Dream? Appendix 1: Chinas Cultural and Creative Industries: Table of Regulatory Powers and Functions. Appendix 2: Aggregated Data on Chinas Media and Cultural Industries Review "Created in China: the Great New Leap Forward is a path-breaking book about Chinas new creative culture. A double treat for academic and industry readers, it changes the way we think about China." - Jing Wang, author of Brand New China: Advertising, Media, and Commercial Culture "Impeccably researched and brimming with insights, Keanes book will be the gateway for all scholars entering the field of creative polices in China for many years to come." - Andrew Ross, author of Fast Boat to China--Lessons from Shanghai"Michael Keane has gone into territory where no other author has been. This is a fresh and provocative account of how Chinese culture is responding to international challenges." - Zhang Xiaoming, Program Leader, Blue Book of Chinas Cultural Industry, Chinese Academy of Social Sciences"The quality of Chinese creativity is not in doubt. The story has been wonderfully recounted in Joseph Needhams History of Science and Civilization in China. We are now seeing a new narrative which could be called The History of Art, Innovation and Civilization in China. In this, Michael Keane is a spirited and expert guide." - John Howkins author of The Creative Economy: How People Make Money from Ideas Recommended by CHOICE (June 2008 Vol. 45 No. 10)Michael Keane offers the finest and most insightful assessment to date of Chinas creative industry initiatives.]...[Rather than peering through the lens of national policy proclamations and grand institutional gestures, Keane offers vivid and critical accounts of dozens of enterprises and intiatives. - Michael Curtin, University of Wisconsin, Madison, The China Journal July 2009"Keanes work is the first comprehensive study of Chinas budding creative economy. Overall, Keanes work is a timely study contributing enormously to the growing literature on the latest development of Chinese economy and culture. It should interest primarily students and scholars in China studies, cultural studies, media studies, and globalization studies. Thanks to its multi-disciplinary approach, it will also appeal to scholars, students and general readers interested in Chinas economics, international business, and industrial development." - Hui Faye Xiao, Ph.D., University of Kansas; Journal of International and Global Studies Review Quote "Created in China: the Great New Leap Forward is a path-breaking book about Chinas new creative culture. A double treat for academic and industry readers, it changes the way we think about China." Jing Wang, author of Brand New China: Advertising, Media, and Commercial Culture "Impeccably researched and brimming with insights, Keanes book will be the gateway for all scholars entering the field of creative polices in China for many years to come." Andrew Ross, author of Fast Boat to China--Lessons from Shanghai "Michael Keane has gone into territory where no other author has been. This is a fresh and provocative account of how Chinese culture is responding to international challenges." Zhang Xiaoming, Program Leader, Blue Book of Chinas Cultural Industry, Chinese Academy of Social Sciences "The quality of Chinese creativity is not in doubt. The story has been wonderfully recounted in Joseph Needhams History of Science and Civilization in China. We are now seeing a new narrative which could be called The History of Art, Innovation and Civilization in China. In this, Michael Keane is a spirited and expert guide." John Howkins author of The Creative Economy: How People Make Money from Ideas lt;P>"The quality of Chinese creativity is not in doubt. The story has been wonderfully recounted in Joseph Needhams History of Science and Civilization in China. We are now seeing a new narrative which could be called The History of Art, Innovation and Civilization in China. In this, Michael Keane is a spirited and expert guide." John Howkins author of The Creative Economy: How People Make Money from Ideas Details ISBN0415491754 ISBN-10 0415491754 ISBN-13 9780415491754 Format Paperback Media Book Short Title CREATED IN CHINA Language English Author Michael Keane Imprint Routledge Subtitle The Great New Leap Forward Place of Publication London Country of Publication United Kingdom DEWEY 330.951 Birth 1952 Pages 194 Year 2009 UK Release Date 2009-01-31 AU Release Date 2009-01-31 NZ Release Date 2009-01-31 Illustrations 7 Tables, black and white; 1 Line drawings, black and white; 8 Illustrations, black and white Publisher Taylor & Francis Ltd Series Media, Culture and Social Change in Asia Publication Date 2009-01-31 Alternative 9780415416146 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:134421555;

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