Description: Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) by Del I. Hawkins; Kenneth A. Coney Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less
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Location: Aurora, Illinois
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Binding: Hardcover
Weight: 3 lbs
Product Group: Book
IsTextBook: Yes
Edition: 9
Book Title: Consumer Behavior : Building Marketing Strategy
Number of Pages: Xxvi, 790 Pages
Language: English
Publisher: McGraw-Hill Companies, T.H.E.
Topic: Marketing / General, Consumer Behavior
Publication Year: 2003
Illustrator: Yes
Genre: Business & Economics
Author: Delbert I. Hawkins, Roger J. Best, Kenneth A. Coney
Book Series: The Mcgraw-Hill/Irwin Series in Marketing
Format: Hardcover