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Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in...

Description: Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) by Del I. Hawkins; Kenneth A. Coney Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less

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Location: Aurora, Illinois

End Time: 2024-10-21T14:07:58.000Z

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Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in...

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Binding: Hardcover

Weight: 3 lbs

Product Group: Book

IsTextBook: Yes

Edition: 9

Book Title: Consumer Behavior : Building Marketing Strategy

Number of Pages: Xxvi, 790 Pages

Language: English

Publisher: McGraw-Hill Companies, T.H.E.

Topic: Marketing / General, Consumer Behavior

Publication Year: 2003

Illustrator: Yes

Genre: Business & Economics

Author: Delbert I. Hawkins, Roger J. Best, Kenneth A. Coney

Book Series: The Mcgraw-Hill/Irwin Series in Marketing

Format: Hardcover

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