Description: Consumer Behavior : Building Marketing Strategy, Hardcover by Hawkins, Del I.; Mothersbaugh, David L, ISBN 0077645553, ISBN-13 9780077645557, Used Good Condition, Free shipping in the US Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Price: 137.13 USD
Location: Jessup, Maryland
End Time: 2024-11-28T20:23:28.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Consumer Behavior : Building Marketing Strategy
Language: English
Publication Name: Consumer Behavior : Building Marketing Strategy
Publisher: McGraw-Hill Higher Education
Item Height: 1.3 in
Publication Year: 2012
Subject: Marketing / General, Consumer Behavior
Type: Textbook
Item Weight: 56.9 Oz
Author: Inc. Staff Best Books, David Mothersbaugh, Delbert Hawkins
Item Length: 9.9 in
Subject Area: Business & Economics
Item Width: 8.7 in
Format: Digital, Other
