Description: Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising And Marketing Copy from One of America's Top Copywriters, Paperback by Sugarman, Joseph, ISBN 0470051248, ISBN-13 9780470051245, Brand New, Free shipping in the US Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Book Title: Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Item Length: 9.1in
Item Height: 0.9in
Item Width: 7.3in
Author: Joseph Sugarman
Format: Perfect
Language: English
Topic: Advertising & Promotion
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2006
Genre: Business & Economics
Item Weight: 21.7 Oz
Number of Pages: 368 Pages
