Description: Advertising and Integrated Brand Promotion, Paperback by O'Guinn, Thomas; Allen, Chris; Semenik, Richard J.; Scheinbaum, Angeline Close, ISBN 1285758447, ISBN-13 9781285758442, Used Good Condition, Free shipping in the US
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Book Title: Advertising and Integrated Brand Promotion
Number of Pages: 432 Pages
Publication Name: Advertising and Integrated Brand Promotion (Book Only)
Language: English
Publisher: Cengage Learning
Publication Year: 2014
Subject: Marketing / General, Advertising & Promotion
Type: Textbook
Item Weight: 33.7 Oz
Author: Thomas O'guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum
Subject Area: Business & Economics
Format: Trade Paperback
